A Little About – Loreen Muzik & Jenny Cornejo
Hey there! We wrote this bio for one reason. What is it? Simple: The only emails we look forward to getting are from people who we feel we know personally. There’s nothing worse than a stranger hitting up your inbox! Listen, information alone won’t help you succeed with online marketing. Why? Well, there is far too much of it. So besides getting information, you need to be able to get that information from a reliable source. And, let’s face it, you’re not looking for information you’re looking for a TRANSFORMATION. You’re hoping for change because something you’re doing is NOT working for you and you want to fix it! We’ve got the solution but… you’ll have to help us apply it. And, when you enter a relationship like that you want credibility!
In other words… Someone you trust!
What we discovered was when we would get on someone’s email list, we’d usually end up unsubscribing simply because we didn’t trust their information…. or them! To us, they were nothing more than a names in our inbox trying to sell us something.
- Who was that person on the other end?
- What did they stand for, and what are they against?
- Why are they in internet network marketing?
- What’s their story?
- And most importantly… how can they possibly help me achieve my transformation?
With that in mind let us share a little bit about ourselves, so we’re not just names on your screen. We are doing this because we truly feel we have some outstanding strategies that could change your life, and we are going to do everything we can to get you to read about them, and more importantly…
Act on them!
We got into internet marketing in early 2009, around March. At the time, we had just lost our corporate jobs and were trying to figure out a way to earn income from home and NEVER go back to human resources! So we started researching online businesses and before long landed on one of those “snazzy” marketing systems with the over the top sales letters, and it hooked us.
We were in.. Of course, we didn’t make a million over night. We still haven’t made that million, actually. In reality, we went about a year and a half before we made any money online. We tried a lot of things. We started with a high ticket business opportunity. Set up the “company provided website” and used free advertising methods to try to sell it (blogging, article marketing, press releases…etc.) because our “mentors” made it sound so easy! But the fact is you aren’t going to sell a high ticket item right out of the gate when nobody knows, likes or trusts you as a NEWBIE! 
There is a learning curve to online marketing. We didn’t realize how long and steep that learning curve was OR how competitive the landscape! So we spent thousands of dollars on software programs to make the process easier and programs with “done for you marketing” and low and behold…didn’t make a single sale. Whatever. We didn’t care, it was the excitement of the possible “overnight wealth” that kept us going. Well, that and our so called “mentors” who kept encouraging us in the wrong direction. (Blood sucking so called online gurus 10 – Loreen and Jenny 0… but, don’t worry we even the score!) As we listened and learned from others in the industry we found out about the “sales funnel” and the value in having a “funded proposal” or small priced up front product that you sell first so that you can sell your high ticket biz opp on the back end. So, we went down that path, trying to develop new products, test affiliate products and trying every variation we could think of or afford. Now here’s the thing: thinly veiled affiliate promotions don’t work. People aren’t that stupid! They know there is a “catch”. Again, because we didn’t know basic online marketing and buying behaviors, we floundered and flopped… again!
But we didn’t give up.
Okay, we thought, if we can’t trick out the web, maybe we can take our knowledge of online marketing and help small businesses. So overnight we became a small business marketing consultants. And it made sense. If you searched any of these businesses on any search engine, you’d see these people didn’t have a clue about online marketing. It was easy pickings. Or, so we thought! Again, our basic lack of understanding of marketing was causing our failure. Let us demonstrate: who do you try to sell a suitcase to, the guy with the old, beat up, falling apart, 1980′s style suitcase who is in desperate need of a new one… or the guy who just bought six suitcases last month? Yes, it’s true that the second guy doesn’t need a suitcase. But if we had to choose who to sell to, we’d go with him. Go with the people who are already paying for what you are offering – in this case online marketing so that you don’t have to educate them. It’s much easier than starting from square one with small business owners… even though they are the ones who need it most. Amazingly, we got a few clients, but not for marketing. Here’s how it worked. We’d sit down for a free consultation. Before long, it was apparent they were too scared to even try anything. But then we’d casually mention that we also built websites, and they’d practically cut us a (tiny) check on the spot! The problem is, website building is fun but… time consuming and not lucrative! Plus, just building a website doesn’t bring in new clients or improve the bottom line… MARKETING does. But, most of our clients didn’t either understand or want to PAY FOR marketing. 
We ended up trying to help out of the goodness of our hearts and ended up getting bogged down in endless hours of jumping at their beck and call just in the hopes that eventually they would PAY us or refer paying clients. Yet another crash and burn! (And let’s please mention how awful it is to gracefully bow out of those relationships – when you’ve given your time away like a gift with purchase.) Here’s what’s interesting: we got into online marketing to replace our lost income. It seemed like we’d make a quick buck with marketing, which we could then use to pursue the things we really loved in life – like shopping, jewelry making, reading and self-development! (Loreen is the Queen of personal development and all things Law of Attraction!) But there was no easy money in online marketing. At least not for us. What started as a hobby soon became an obsession. People thought we were crazy (still do!). We didn’t care. We were determined to make it work! No going back – we had BURNED the BRIDGES of corporate America forever! Along the way we ran out of money. In fact, we both had to borrow significant amounts of money from our parents just to avoid foreclosure (how unbelievably embarrassing)! Despite pressure from them to “go back to corporate,” and “get a job” just for now – while you’re still getting this “thing” off the ground… we NEVER gave up! We worked full-time, day and night, week days and weekends. This became our JOB as well as our passion. We needed something to bring in the dough, so that we could work from home AND pay back our debts. Next we turned to network marketing – we thought that much like with the small businesses our knowledge of online marketing would propel our network marketing success. With the competition online being so small, we were sure to take the world by storm! This time… we thought we’d found it for sure, a strong network marketing business – supposed to be like selling ice water to stranded people in the desert. Just share a sample and viola – they’ll buy it and want to join your business just like that. Ya… offline, that’s where it’s at we thought. Traditional mlm, with traditional sponsors and a “proven” system. But…our naivete got the best of us again. We thought that it would be that easy to get people to join our downline and sell for us – afterall – this was “proven” system and a strong successful leadership team…maybe you’ve even been there yourself. You got excited about a product or company, believed in the leadership this time and… low and behold you failed again! Bye bye money, hello product inventory. It’s one of the reasons that we wrote the article “Why network marketing sucks“! More often than not people don’t succeed with network marketing (offline or online) because they simply can’t duplicate the success of their upline and subsequently very few remain in the business. Along the way on our biz opp journey, we alienated our friends and family – pitching the “latest, greatest” product and program that would make them wealthy. Not only did we get some of them into a business in which they didn’t succeed but, we also lost their faith in us and in some cases their trust.
Sure, we can go out to dinner, remain friends but, let’s just say that the “warm market” is HOT at us and isn’t receptive to another Jenny & Loreen’s greatest business opportunity! We meant well, we went into each opportunity with the idea that this time we would do it differently, we would FOCUS, we would not give up until we succeeded. The thing that got us each and every time was this… we were thinking about how to earn money instead of HOW TO HELP OTHERS EARN MONEY.
Hmmmm… now that’s got to get you thinking.
Once we really understood that, our lives began to change. We went online, back to our roots and started researching. We had to find a way to help other people reach their dreams FIRST. Then… as a result of that – we too would realize ours. Given all of our previous failures – and trust us… we flopped… big time and often! We knew what we were looking for – we had to find something that was so “fall of a log” easy that literally anyone could succeed with it. NOT push button software – which, turns out still requires installation and oh ya… really clever marketing to actually get it to generate money. NOT a “proven” system with step by step instructions on how to “sell” your products to your weary, leary warm market. But, something truly different. Something that you could do – or almost NOT do and still succeed. But, really who has that? We all know that there is no such thing as “something for nothing” and Jenny and I had become all too familiar with “nothing for something”… 
See… now we really understand the pains that we as humans must all experience… you either experience the pain of discipline and persistence or the pain of regret. And now, we’re glad we “paid the price”… because it was worth it!! And we’d do it again in a heart beat. What would your life look like if you looked back on it in 10 years and you hadn’t made any progress on any of your major life goals? Far too few people every consider this. And perhaps they should; we think the world would be a better place for it. And we’re asking you to consider it right now. Which pain are you going to experience? The pain of discipline or the pain of regret? How bad do you really, really want it? And what are you going to do in order to get it? Would you make the same sacrifices we did? We were buying training courses with our last few dollars instead of buying big screen TVs. We were buying software instead of buying new shoes. Though it was worth it to us to go through ALL of that. We’ve finally found a way to use our past experiences, investments and heartache (and bankruptcy) to HELP you first – so that you don’t have to go through what we did to realize your dreams.
But above all…the journey changed us
It made us better and more compassionate people. We overcame many fears along the way, we are far more confident in ourselves. We also learned how to handle failure… to look at our temporary setbacks as opportunities to grow and learn, so now we are more successful in whatever we do. And most importantly, we get to help others. When we used to work in corporate America we NEVER had someone come up to either of us and say, “Jenny or Loreen, they way you implemented corporate policies and procedures really changed my life”. Never. But we’ve had people write us and share with us that our support and encouragement, the information we now share has changed their life. It enhanced the quality of their life. It has made them a better person, just as our journey has made us better people. Now that’s POWERFUL and humbling at the same time. So was it worth it? Yes! And if we had to do it over again, we’d want it the exact same way.
That being said, we’d be remiss if we didn’t extend to you an opportunity to join our team in what we think is one of the easiest, most “fool proof” programs available online (or offline) today. Is it “fall of a log easy”? YES But, please realize it is ALSO “fall off a log” easy – NOT TO DO and therein lies your decision point. What would you be willing to do to realize your dreams? Now we realize that we are asking you to “risk” and put your faith in us to help you achieve your goals; and that’s because we’ve been there – done that – bought the t-shirt and NOW… we made it work! Seriously… join us. We think, you’ll thank us for years to come.
Regardless of whether we work together or not… we wish you an abundant and joyful journey.
